NBC SUNDAY NIGHT FOOTBALL - BRADY VS MAHOMES

The folks at Ugly Advertising called and asked if I like football. NBC Sports wanted ideas to promote Sunday Night Football and Nick Cade was putting together a group to collaborate on ideas. We were developing campaign ideas as well as individual game promotions. One game stood out. Week four, the Sunday Night Game was Brady and the Bucs vs. Mahomes and the Chiefs. The best QB of all time vs the best QB of his generation. And I had the perfect song.

Brady Vs Mahomes Image

NBC Sunday Night Football Commercial | “Old Man” | Copywriter: Josh Denberg, Nick Cade | Agency: Ugly Advertising

  • NBC Sunday Night Football was looking for campaign ideas to promote the 2022 season. The clients had given us a number of the key matchups and we developed ideas for all of them, but this game really stood out. The greatest quarterbacl of all time vs the greatest quarterback of his generation. Mahomes is similar to Brady in all he accomplished at a young age, number of playoff wins and Super Bowl appearences etc. I thought of Neil Young’s Old Man and thought it was just the perfect song to play against a back drop of these two great quarterbacks. Josh Denberg is a freelance copywriter working on sports promotions and this one getting produced really meant a lot.

  • Neil Young is not a fan of anything commercial. I’m a huge fan, own a lot of his records and have seen him in concert more than I can count. So it was weird proposing his song while kinda knowing he’d hate it! But the folks at NBC did a great job getting Beck and Beck did a beautiful cover.

  • I’m not sure how many commercial ideas we presented but in the two rounds we went through there had to be over 100. As a freelance copywriter working for a client like NBC, that’s the job. Generate ideas and cross your fingers. Great project.