Rock Paper Photo is the largest collection of premier rock photography anywhere. But it’s associated with Live Nation. So when Live Nation launched it’s digital video network in concert venues across the country, the collection was part of the project. As a freelance copywriter in San Francisco, Josh Denberg is one of the most experienced copywriters available. But a project like this is all about the love of music and the respect for the arists that created it.

The agency that had the project is Division of Labor and they were tasked with creating a half-hour to 45 minutes of content to run on the digital video screen network installed at all Live nation venues across the country. So these posters were part of a video montage to entertain the crowd between acts. Josh Denberg is a freelance copywriter who appreciates the craft and was raised to sweat the details when combining words and pictures. That’s all it really means to be a copywriter; find the words to contrast the pictures.

There was a photo of The Beastie Boys with MCA hanging off our marquee at the Paladium in Hollywood. Sunny Bak shot it, capturing the band during their early success and showing them as the excited kids they were.